SEO Marketing

Pick your favorite restaurant. Any cuisine, any location. Now search for it on Twitter. Chances are, if it is a larger company or chain, you will find it. If your search doesn’t result in an official page, send out a tweet asking if anyone else has heard of the place. “A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool.” That is quite interesting. However, it is much easier in some respects to measure the effectiveness of a Twitter campaign than traditional forms of advertising.

For example, Taco Bell has a Twitter page. They use it to inform their customers about new coupons, contests, and interact with fans. How effective is their Twitter page? Here are some basic ways any business can track their Twitter statistics and compare them to traditional media metrics. “For raw broadcast reach, your number of Followers is the leading indicator because it quantifies your baseline Twitter audience.” Taco Bell has 16,040 followers. Not bad when you compare it to McDonalds’ 16,727 followers. Pizza Hut, which often partners with Taco Bell locations, has 26,454 followers.

Google Analytics is one of my favorite tools to use to see how much of your website’s traffic is coming from Twitter or any site for that matter. “What are they looking at? What is working? What is not?” Third party tools come in hand and are a valuable way to easily see how effective your Twitter page is. For example, check out Tweet Stats, it puts all your tweets into an easy to read graph that shows you how much you tweet and how often other reply to your tweets. “@Replies, Twitter’s public conversation feature, is the most significant engagement quantifier because your audience is responding to your message.” Taco Bell has an average reply rate of 30.37%. See how simple it is to find the effectiveness of your Twitter promotions?