SEO Marketing

Social media marketing has become the hottest new way to attract, inform, and influence customers. There are several uses that Twitter is especially effective at such as: updating customers of deals or coupons, offering real-time customer support, or gaining customer loyalty by responding to comments and complaints. Many larger companies are already using Twitter for these purposes.

For example, DellOutlet posts bargains on refurbished Dell computers, DellSMBnews offers advice and information for small and medium businesses, while DellLounge is more of a fan community “bringing you cutting edge trends in Music, Film, Art and Technology.” Walmart.com and HobbyLobbyStore posts current deals and coupon offerings. Comcast, JetBlue, and TheHomeDepot offer customer support with JetBlue even posting the names of those “currently on duty”.

Many major companies use Twitter as a mean to connect with their customers. McDonalds for example states “we’re here to listen and learn from all of our fans and followers” in their biography of themselves. Other examples include SouthwestAir which has “non-official, entertaining discussions with their customers”, HRBlock which answers questions, SnickersIceCrm engages with fans, BBy_community is Best Buy’s online support page, WholeRecipes offers recipes from Whole Foods Market, and WholeFoods offers “fresh organic tweets” from their headquarters in Texas. TacoBell_jobs even offers what available positions there are in all their locations.

Twitter is a wonderful way to communicate with customers on a more personal level without expending a lot of effort. It is simple to set up and maintain a Twitter page, making it a cost-effective method of public relations. Further, the marketing applications you can use it for: pointing people to your blog, website, current deals, or even video commercials makes a Twitter page an important part of any social marketing campaign.