SEO Marketing

If your website is one of the unlucky many websites that are placed in Google’s probationary “Sandbox”, don’t despair. While you can’t control what limits Google places on your site or for how long, there are techniques you can apply that will not only help you be released from the Sandbox, but will make your website stronger in the long run.

First of all, do not attempt to get out of the Sandbox by resorting to spammy "tools” or unethical tricks. This is a good way to get yourself banned permanently from Google since the whole point of the Sandbox is to filter out spammers and con artists. Links are the lifeblood of search engine rankings, so obtaining quality, dependable sources such as “.edu, .gov, and .mil” domains is not only important for proving you are credible to Google and getting released from the Sandbox, but also for the general health and ranking of your site. Building quality links is a slow process, but it will strengthen your website as a whole. Don’t be tempted to purchase links from link brokers, as buying a bunch of links in a small period of time is one of the characteristics that will get you sent to the Sandbox in the first place.

Relevant, useful, accurate content is one of the main things Google’s robots are looking for when they crawl your site. Adding new content, even when your site is in the Sandbox will help you get out and will help your rankings in other search engines. Generally, one of the top issues that put sites in the Sandbox is using popular or controversial keywords. Since keywords are a integral part of search engines it is very important that you use words and phrases that pertain to your site. There are often dozens of keywords you can use for any particular site and be sure to look for long tail keyphrases. If you are having trouble thinking of them, try one of the many keyword tools available online such as Googles free keyword tool to help you brainstorm.