Monday, June 14, 2010

Importance of Keyword Research

Why is keyword research important?
Keywords are the way people find items they are searching for on the internet. What ever you are looking for online, keywords are the way you'll find it. With this in mind, it is highly important for websites to select keywords that encompass the products, services, and information they offer. Without the right keywords, even a well-designed website with good content can fail because search engines rely on keywords along with other off page factors such as incoming links to “rank” sites in the SERP results. In order to optimize your site for a search engine, it is extremely important to do some comprehensive keyword research.

So, where do you start?

Well, a good place to start your keyword research is by simply brainstorming to narrow your keywords down to fifteen or twenty, one to three word phrases that you believe people might use when searching for your website. Then you can take those phrases and use one of the many online keyword tools to find out how many people are searching for those terms, related terms you might want to consider, and similar useful tools. “Facts are sacred in website optimization as they provide the exact data of what people are actually searching for, thus saving you from starting on a wild goose chase.” Keyword online tools are also helpful for expanding your inspiration and finding keywords that apply to your site that you might not have thought of. Identifying your target audience and forming your keywords around the way that audience searches is crucial to reaching consumers that are interested in your product or services. Once you have performed the appropriate research, changing or tweaking your keywords in your website content can make the difference between having tons of traffic to your website each day and maintaining a ghost town website, so remember keyword research is a vital tool for search engine optimization and marketing your website effectively.

0 comments:

Post a Comment

About Me

My Photo
Glen Andrade
I started Digital Synergy in 1997 as a web design and development company. As the industry changed, we kept right on pace with the latest developments especially with search engine marketing. I am actually a pretty laid back kind of guy... usually like to keep to my self for the most part, but with the advent of social media taking over web marketing, I had no choice but to thrust myself into this awesome medium as it offers so many great opportunities that were not available in terms of marketing just a few short years ago.
View my complete profile

Followers

Powered by Blogger.

networkedblog